The ultimate guide to manage Google reviews

The ultimate guide to manage Google reviews

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results.

How Google changed search results
Google’s new search algorithm is designed to lead people to high-quality products and services.

Are your website’s images hurting your SEO?

Are your website’s images hurting your SEO?

Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analysis to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the detail you need to start making improvements, and one of the things they tend to glaze over is image optimization.

Why Google search prioritizes mobile

Why Google search prioritizes mobile

Google recently announced and enacted changes to its search tools. The change is primarily to prioritize mobile. In other words, the search tool is now mobile-first. The question then becomes, why is Google changing its search priorities, and what does this mean for businesses and users? Here are some more details about why Google is prioritizing mobile searches.